HEWLETT-PACKARD SOFTWARE+SOLUTIONS - FY09

Virtual boardroom - Cost optimization campaign
The IT Operational Advantage Boardroom

Flash based demos and ebooks
Flash video: HP Communications and Media Solutions
Product demo: HP Universal CMDB
eBook: Automated Network Lifecycle Management

Micosites and landing pages
HP NNMi Portal (English version)
HP NNMi Portal (Japanese version)
HP Service Manager Portal
HP Business Service Management APJ Site
Gartner + HP Quarterly Newsletter
Search Engine Marketing - White paper landing page
Service Management Summit - multi asset landing page

Podcast
HP and EMA: Consolidate & optimize event management podcast

On-demand webinar
15 minute on-demand webinar featuring add-on for HP Operations Manager

Social media campaigns
CIO Think Tank - InfoWeek
IDG CIO amplification program - Twitter and LinkedIn
NOC Star - customer contest

Syndication
Tech Target FY09 - HP Software Syndication Campaign 30+ Assets
CIO Solution Center for Business Service Automation Launch

Viral videos
Animated video to promote HP's BSM solution
Root Cause Analysis (RCA) homegrown style video